(Photo courtesy of Paul Burke)
READY, SET, CORGI!
(A Corgi Addict Exclusive)
When Ema Gismarvik saw the promo video for the 1st Annual Bellingham Slam Corgi Race (https://vimeo.com/90162236) and realized that not only was this a stumpy reality, but that it going to happenin her own home town she actually teared up. We should all be so lucky as to have this kind of magic in our own backyards.
Paul Burke is the man who made it all happen. As the owner of a corgi himself, a seven-year-old Pembroke Welsh Corgi named Ray, he is well aware of their fuzzy appeal — corgis are everywhere on the Internet, loved by everyone, and who can blame them? “Anytime I walk my dog, there are so many people gawking, coming up to us.”
As the vice president of sales and marketing for the Bellingham Slam, the local basketball team, Paul realized the irresistible appeal of corgis could be a benefit to the Slam. Without a super huge marketing budget to get the word out and get more people to the games, corgis became the answer. Not everyone might think “corgis” when thinking about basketball, but Paul realized the potential and the rest is history.
(Cooper the Cardigan Welsh Corgi and his corgmom traveled all the way from Vancouver, BC to participate in the race! — Photo courtesy of Paul Burke)
Partnered up with his roommate, Brian Haugh, they made corg-movie magic to promote the event. The video itself got quite a bit of attention not only locally but all over the country with people reblogging, liking, and sharing with friends.